1) Why are bloggers viewed as opinion shapers?
Because they connect with the right blogs , & small businesses can spread word about the products being sold & like that, more people
come & check out the products & that way, people come & buy more things & sales increase dramatically.
2) How do entrepreneurs find the right bloggers to help their businesses?
One way is to use the blogosphere as a marketing tool is to identify blogs read by members of its target market.
Another way is to find common websites where to post your blog.
Another way for small-business owners to get noticed is to contribute to the conversation on relevant blogs.
- I do not rely on word-of-mouth from friends because they could either mix up the original price of an item with a price they think it costs. Or they can simply lie about the price or the item in order for them to get the item before me. Instead I browse through the net in blogs to see advertising items I want & I compare the prices. I think the web sites that are helpful are the ones advoced in the newspaper, like Technorati.com & BlogSearch.Google.com.
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